In the world of YouTube, content is king. But so is a striking personality, engaging feel and that “hook” that keeps people coming back for more. With some teens and early 20-somethings making as much as six figure salaries uploading videos to the platform, it’s got a lot of people wondering… how does one become famous on YouTube?
Fast Company sits down with YouTube sensation Smosh to pick their brains on just how one navigates the elusive world of YouTube stardom. To see the full interview yourself, click the play button below.